In stock · Destination terms vary
Shipping not supplied · Observed 14 Oct 2026, 13:08 UTC
Live terminalExact referencesRetailer price trackingObserved price history
How it worksRolex · Reference M278278-0038
The lowest new USD price we found for the Rolex M278278-0038 is $51,325.00 at WatchMaxx, checked 14 Oct 2026, 13:08 UTC, across 1 tracked retailer. The lowest price recorded in the last 30 days is $51,325.00.
Transparent ordering
Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.
In stock · Destination terms vary
Shipping not supplied · Observed 14 Oct 2026, 13:08 UTC
Other Rolex watches in the same group, closest in size and listed price.
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In stock · Checked 14 Oct 2026, 18:36 UTC
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Reference M278278-0011
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In stock · Checked 15 Oct 2026, 23:33 UTC
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In stock · Checked 14 Oct 2026, 07:02 UTC
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In stock · Checked 14 Oct 2026, 19:17 UTC
Compare pricesAt least 10% below this watch’s lowest recently checked US listed price, before shipping and tax.
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In stock · Checked 14 Oct 2026, 03:19 UTC
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Reference M278278-0040
Same movement: Automatic Self Winding$5,375.00 lower listed price · Same 31 mm case
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In stock · Checked 15 Oct 2026, 15:05 UTC
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Reference M279178-0003
Same movement: Automatic Self Winding$5,495.00 lower listed price · 28 mm case vs 31 mm
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In stock · Checked 14 Oct 2026, 12:03 UTC
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Reference M326235-0004
Same movement: Automatic Self Winding$5,785.00 lower listed price · 42 mm case vs 31 mm
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In stock · Checked 14 Oct 2026, 06:20 UTC
Compare pricesObserved, never invented
Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.
The price in context
Lowest recorded price in the last 30 days: $51,325.00. Recorded on 10 days, from 17 Sept 2026, 11:19 UTC to 14 Oct 2026, 13:08 UTC.
USD · US market · Before shipping and tax. Comparisons cover our tracked retailers. History uses available observations for the offers on this page; checks are periodic, not continuous. History includes up to 90 checks per retailer listing.
The WatchCurrent standard
Brand New Authentic Rolex Datejust 31 Yellow Gold Black Mother-of-Pearl Diamond Dial Women's Luxury Watch Model M278278-0038. Polished 18kt Yellow Gold case with 18kt Yellow Gold President Style Bracelet watch band. Crownclasp clasp. Fixed-Fluted bezel. Dial description: Polished Yellow Gold Hands and Diamond Hour Markers With the Date Displayed on a Black Mother-of-Pearl dial. Automatic - Chronometer movement. Powered by Rolex Calibre 2236 engine with 55 hours power reserve. Watch functions: Date, Power Reserve, Hour, Minute, Second. Screw in crown. Scratch Resistant Sapphire crystal. Round case shape. Case size: 31mm. Solid case back. 100 Meters - 330 Feet water resistant. 5-year WatchMaxx warranty.
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