In stock · Destination terms vary
Shipping not supplied · Observed 14 Oct 2026, 09:34 UTC
Live terminalExact referencesRetailer price trackingObserved price history
How it worksRolex · Reference M278278-0010
The lowest new USD price we found for the Rolex M278278-0010 is $49,500.00 at WatchMaxx, checked 14 Oct 2026, 09:34 UTC, across 1 tracked retailer. The lowest price recorded in the last 30 days is $49,500.00.
Transparent ordering
Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.
In stock · Destination terms vary
Shipping not supplied · Observed 14 Oct 2026, 09:34 UTC
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In stock · Checked 15 Oct 2026, 15:18 UTC
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In stock · Checked 14 Oct 2026, 07:02 UTC
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In stock · Checked 15 Oct 2026, 21:32 UTC
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Reference M278278-0034
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In stock · Checked 14 Oct 2026, 21:50 UTC
Compare pricesAt least 10% below this watch’s lowest recently checked US listed price, before shipping and tax.
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Reference M279175-0027
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In stock · Checked 14 Oct 2026, 03:31 UTC
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Same movement: Automatic Self Winding$5,220.00 lower listed price · 28 mm case vs 31 mm
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In stock · Checked 15 Oct 2026, 20:52 UTC
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Reference M128239-0005
Same movement: Automatic Self Winding$5,500.00 lower listed price · 36 mm case vs 31 mm
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In stock · Checked 14 Oct 2026, 03:04 UTC
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Reference M128238-0051
Same movement: Automatic Self Winding$5,529.50 lower listed price · 36 mm case vs 31 mm
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In stock · Checked 14 Oct 2026, 08:19 UTC
Compare pricesObserved, never invented
Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.
The price in context
Lowest recorded price in the last 30 days: $49,500.00. Recorded on 10 days, from 17 Sept 2026, 08:05 UTC to 14 Oct 2026, 09:34 UTC.
USD · US market · Before shipping and tax. Comparisons cover our tracked retailers. History uses available observations for the offers on this page; checks are periodic, not continuous. History includes up to 90 checks per retailer listing.
The WatchCurrent standard
Brand New Authentic Rolex Datejust 31 Yellow Gold Mother-of-Pearl Diamond Dial Women's Luxury Watch Model M278278-0010. Polished 18kt Yellow Gold case with 18kt Yellow Gold President Style Bracelet watch band. Crownclasp clasp. Fixed-Fluted bezel. Dial description: Polished Yellow Gold Hands and Diamond Hour Markers With the Date Displayed on a Mother-of-Pearl dial. Automatic - Chronometer movement. Powered by Rolex Calibre 2236 engine with 55 hours power reserve. Watch functions: Date, Power Reserve, Hour, Minute, Second. Screw in crown. Scratch Resistant Sapphire crystal. Round case shape. Case size: 31mm. Solid case back. 100 Meters - 330 Feet water resistant. 5-year WatchMaxx warranty.
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