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Rolex · Reference 278274AUDO

Rolex Datejust Automatic Chronometer Purple Dial Ladies Watch 278274AUDO

Representative illustration: blue dive-style dial and silver bracelet. Actual Rolex Datejust Automatic Chronometer Purple Dial Ladies Watch 278274AUDO may differ.
Illustration only

Illustration only · Product photograph unavailable

Stainless SteelStainless Steel OysterScratch Resistant SapphireRolex Concealed Folding Crownclasp100 meters / 330 feet

Actual product photo unavailable. This illustration roughly matches the listed appearance; details may differ.

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1 offer

Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.

Jomashop1 listing · USD · US$11,687.00
Lowest USD price · US market

Out of stock · Destination terms vary

$11,687.00

Shipping not supplied · Observed 20 Sept 2026, 01:22 UTC

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Observed, never invented

Price history

Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.

Lowest observed$11,687.00
Observed price history for Rolex Datejust Automatic Chronometer Purple Dial Ladies Watch 278274AUDO Step chart of 3 validated retailer price observations. Each listing's last observed price is carried forward from its first observation to the chart's end. Dots mark actual observations. The horizontal axis is observation date and the vertical axis is listed price in USD. $12,400.00$12,200.00$12,000.00$11,800.00$11,600.00$11,400.00$11,200.00$11,000.00$10,800.00 Sep 13Sep 15Sep 18Sep 20 Jomashop: $11,687.00, 13 Sept 2026, 21:19 UTCJomashop: $11,687.00, 16 Sept 2026, 21:49 UTCJomashop: $11,687.00, 20 Sept 2026, 01:22 UTC Observation date Listed price (USD)
  • Jomashop$11,687.00 · 3 observations

Technical & Horological Attributes

Case material
Stainless Steel
Bracelet
Stainless Steel Oyster
Crystal
Scratch Resistant Sapphire
Clasp
Rolex Concealed Folding Crownclasp
Water resistance
100 meters / 330 feet
Dial
Purple
Calendar
Date display at the 3 o'clock position
Functions
Date, Hour, Minute, Second, Chronometer
Hands
Silver-tone
Case back
Solid
Crown
Screw Down
Bezel
Fixed
Movement
Rolex Calibre 2236

The WatchCurrent standard

Exact reference. Clear provenance.

Silver-tone stainless steel case with a brushed & polished stainless steel oyster bracelet. Fixed bezel. Purple dial with silver-tone hands and Roman numeral hour markers. Dial Type: Analog. Date display at the 3 o'clock position. Rolex Calibre 2236 Automatic movement, based upon Rolex 2235, containing 31 Jewels, bitting at 28800 vph, and has a power reserve of approximately 55 hours. Scratch resistant sapphire crystal. Screw down crown. Solid case back. Round case shape, case size: 31 mm. Rolex concealed folding crown clasp. Water resistant at 100 meters / 330 feet. Functions: date, hour, minute, second, chronometer. Datejust Series. Luxury watch style. Watch label: Swiss Made. Rolex Datejust Automatic Chronometer Purple Dial Ladies Watch 278274AUDO.

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