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Rolex · Reference M278274-0035

Rolex Datejust 31 Stainless Steel and White Gold Azzuro-Blue-Floral-Motif Diamond Dial Women's Watch M278274-0035

The lowest new USD price we found for the Rolex M278274-0035 is $8,712.50 at WatchMaxx, checked 15 Oct 2026, 21:45 UTC, across 1 tracked retailer. The lowest price recorded in the last 30 days is $8,712.50.

Rolex Datejust 31 Stainless Steel and White Gold Azzuro-Blue-Floral-Motif Diamond Dial Women's Watch M278274-0035
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31 mmWhite Gold & Stainless SteelWhite Gold & Stainless SteelScratch Resistant SapphireCrownclasp

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Compare current offers

1 offer

Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.

WatchMaxx1 listing · USD · US$8,712.50
Lowest USD price · US market

In stock · Destination terms vary

$10,550.00$8,712.50Save 17%

Shipping not supplied · Observed 15 Oct 2026, 21:45 UTC

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Price history

Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.

Lowest observed$8,712.50
Observed price history for Rolex Datejust 31 Stainless Steel and White Gold Azzuro-Blue-Floral-Motif Diamond Dial Women's Watch M278274-0035 Step chart of 16 validated retailer price observations. Each listing's last observed price is carried forward from its first observation to the chart's end. Dots mark actual observations. The horizontal axis is observation date and the vertical axis is listed price in USD. $9,400.00$9,200.00$9,000.00$8,800.00$8,600.00$8,400.00$8,200.00$8,000.00 Aug 31Sep 15Sep 30Oct 15 WatchMaxx: $8,712.50, 31 Aug 2026, 05:18 UTCWatchMaxx: $8,712.50, 3 Sept 2026, 19:04 UTCWatchMaxx: $8,712.50, 6 Sept 2026, 19:04 UTCWatchMaxx: $8,712.50, 9 Sept 2026, 19:19 UTCWatchMaxx: $8,712.50, 12 Sept 2026, 19:35 UTCWatchMaxx: $8,712.50, 15 Sept 2026, 19:41 UTCWatchMaxx: $8,712.50, 18 Sept 2026, 19:56 UTCWatchMaxx: $8,712.50, 21 Sept 2026, 20:11 UTCWatchMaxx: $8,712.50, 24 Sept 2026, 20:21 UTCWatchMaxx: $8,712.50, 27 Sept 2026, 20:36 UTCWatchMaxx: $8,712.50, 30 Sept 2026, 20:49 UTCWatchMaxx: $8,712.50, 3 Oct 2026, 21:06 UTCWatchMaxx: $8,712.50, 6 Oct 2026, 21:16 UTCWatchMaxx: $8,712.50, 9 Oct 2026, 21:31 UTCWatchMaxx: $8,712.50, 12 Oct 2026, 21:32 UTCWatchMaxx: $8,712.50, 15 Oct 2026, 21:45 UTC Observation date Listed price (USD)
  • WatchMaxx$8,712.50 · 16 observations

The price in context

Price comparison at a glance

Lowest tracked listing
$8,712.50
WatchMaxx · In stock
Checked 15 Oct 2026, 21:45 UTC
Retailers compared
1
For this exact reference
Compared with the next retailer
One retailer tracked
Based on listed watch prices
Latest retailer check
15 Oct 2026, 21:45 UTC
Each offer has its own check time

Lowest recorded price in the last 30 days: $8,712.50. Recorded on 10 days, from 18 Sept 2026, 19:56 UTC to 15 Oct 2026, 21:45 UTC.

USD · US market · Before shipping and tax. Comparisons cover our tracked retailers. History uses available observations for the offers on this page; checks are periodic, not continuous. History includes up to 90 checks per retailer listing.

Technical & Horological Attributes

Case diameter
31 mm
Case material
White Gold & Stainless Steel
Bracelet
White Gold & Stainless Steel
Crystal
Scratch Resistant Sapphire
Clasp
Crownclasp
Water resistance
100 Meters - 330 Feet
Dial
Blue
Functions
Date+Power Reserve+Hour, Minute, Second
Case back
Solid
Crown
Screw in
Bezel
Fixed-Fluted
Movement
Rolex Calibre 2236
Movement type
Automatic Self Winding

The WatchCurrent standard

Exact reference. Clear provenance.

Brand New Authentic Rolex Datejust 31 Stainless Steel and White Gold Azzuro-Blue-Floral-Motif Diamond Dial Women's Luxury Watch Model M278274-0035. Polished White Gold and Stainless Steel case with White Gold and Stainless Steel Oyster Style Bracelet watch band. Crownclasp clasp. Fixed-Fluted bezel. Dial description: Polished Silver Hands and the Date Displayed on a Azzuro-Blue-Floral-Motif dial. Automatic - Chronometer movement. Powered by Rolex Calibre 2236 engine with 55 hours power reserve. Watch functions: Date, Power Reserve, Hour, Minute, Second. Screw in crown. Scratch Resistant Sapphire crystal. Round case shape. Case size: 31mm. Solid case back. 100 Meters - 330 Feet water resistant. 5-year WatchMaxx warranty.

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