In stock · Destination terms vary
Shipping not supplied · Observed 15 Oct 2026, 17:49 UTC
Live terminalExact referencesRetailer price trackingObserved price history
How it worksRolex · Reference M278243-0023
The lowest new USD price we found for the Rolex M278243-0023 is $11,050.00 at WatchMaxx, checked 15 Oct 2026, 17:49 UTC, across 1 tracked retailer. The lowest price recorded in the last 30 days is $11,050.00.
Transparent ordering
Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.
In stock · Destination terms vary
Shipping not supplied · Observed 15 Oct 2026, 17:49 UTC
Other Rolex watches in the same group, closest in size and listed price.
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In stock · Checked 14 Oct 2026, 21:47 UTC
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In stock · Checked 14 Oct 2026, 15:21 UTC
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In stock · Checked 15 Oct 2026, 03:31 UTC
Compare pricesAt least 10% below this watch’s lowest recently checked US listed price, before shipping and tax.
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In stock · Checked 15 Oct 2026, 12:02 UTC
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Reference M278344RBR-0023
Same movement: Automatic Self Winding$1,232.50 lower listed price · Same 31 mm case
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In stock · Checked 15 Oct 2026, 12:16 UTC
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Reference M278344RBR-0013
Same movement: Automatic Self Winding$1,232.50 lower listed price · Same 31 mm case
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In stock · Checked 16 Oct 2026, 00:21 UTC
Compare pricesObserved, never invented
Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.
The price in context
Lowest recorded price in the last 30 days: $11,050.00. Recorded on 10 days, from 18 Sept 2026, 16:12 UTC to 15 Oct 2026, 17:49 UTC.
USD · US market · Before shipping and tax. Comparisons cover our tracked retailers. History uses available observations for the offers on this page; checks are periodic, not continuous. History includes up to 90 checks per retailer listing.
The WatchCurrent standard
Brand New Authentic Rolex Datejust 31 Stainless Steel and Yellow Gold Black Mother-of-Pearl Diamond Dial Women's Luxury Watch Model M278243-0023. Polished 18kt Yellow Gold and Stainless Steel case with 18kt Yellow Gold and Stainless Steel Oyster Style Bracelet watch band. Oysterclasp clasp. Fixed-Domed bezel. Dial description: Luminescent Yellow Gold Hands and Diamond Hour Markers, With the Date Displayed at 3, on a Black Mother-of-Pearl dial. Automatic - Chronometer movement. Powered by Rolex Calibre 2236 engine with 55 hours power reserve. Watch functions: Date, Power Reserve, Hour, Minute, Second. Screw in crown. Scratch Resistant Sapphire crystal. Round case shape. Case size: 31mm. Solid case back. 100 Meters - 330 Feet water resistant. 5-year WatchMaxx warranty.
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