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Rolex · Reference 228396TBR

Rolex Day-Date Diamond Dial Platinum Men's Watch 228396TBR

The lowest new USD price we found for the Rolex 228396TBR is $121,210.00 at WatchMaxx, checked 14 Oct 2026, 23:51 UTC, across 1 tracked retailer. The lowest price recorded in the last 30 days is $121,210.00.

Rolex Day-Date Diamond Dial Platinum Men's Watch 228396TBR
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40 mmPlatinumPlatinumScratch Resistant SapphireCrownclasp

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1 offer

Prices are compared only within the same currency and destination market; the lead group is USD for US. Other currency or market offers remain visible separately.

WatchMaxx1 listing · USD · US$121,210.00
Lowest USD price · US market

In stock · Destination terms vary

$137,400.00$121,210.00Save 12%

Shipping not supplied · Observed 14 Oct 2026, 23:51 UTC

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Price history

Dots mark validated retailer prices for the USD · US market group. Lines carry each listing's last observed price forward, starting at its first observation.

Lowest observed$121,210.00
Observed price history for Rolex Day-Date Diamond Dial Platinum Men's Watch 228396TBR Step chart of 16 validated retailer price observations. Each listing's last observed price is carried forward from its first observation to the chart's end. Dots mark actual observations. The horizontal axis is observation date and the vertical axis is listed price in USD. $130,000.00$128,000.00$126,000.00$124,000.00$122,000.00$120,000.00$118,000.00$116,000.00$114,000.00$112,000.00 Aug 30Sep 14Sep 29Oct 14 WatchMaxx: $121,210.00, 30 Aug 2026, 13:03 UTCWatchMaxx: $121,210.00, 2 Sept 2026, 21:21 UTCWatchMaxx: $121,210.00, 5 Sept 2026, 21:20 UTCWatchMaxx: $121,210.00, 8 Sept 2026, 21:21 UTCWatchMaxx: $121,210.00, 11 Sept 2026, 21:35 UTCWatchMaxx: $121,210.00, 14 Sept 2026, 21:50 UTCWatchMaxx: $121,210.00, 17 Sept 2026, 22:05 UTCWatchMaxx: $121,210.00, 20 Sept 2026, 22:19 UTCWatchMaxx: $121,210.00, 23 Sept 2026, 22:33 UTCWatchMaxx: $121,210.00, 26 Sept 2026, 22:48 UTCWatchMaxx: $121,210.00, 29 Sept 2026, 22:53 UTCWatchMaxx: $121,210.00, 2 Oct 2026, 23:05 UTCWatchMaxx: $121,210.00, 5 Oct 2026, 23:22 UTCWatchMaxx: $121,210.00, 8 Oct 2026, 23:31 UTCWatchMaxx: $121,210.00, 11 Oct 2026, 23:47 UTCWatchMaxx: $121,210.00, 14 Oct 2026, 23:51 UTC Observation date Listed price (USD)
  • WatchMaxx$121,210.00 · 16 observations

The price in context

Price comparison at a glance

Lowest tracked listing
$121,210.00
WatchMaxx · In stock
Checked 14 Oct 2026, 23:51 UTC
Retailers compared
1
For this exact reference
Compared with the next retailer
One retailer tracked
Based on listed watch prices
Latest retailer check
14 Oct 2026, 23:51 UTC
Each offer has its own check time

Lowest recorded price in the last 30 days: $121,210.00. Recorded on 10 days, from 17 Sept 2026, 22:05 UTC to 14 Oct 2026, 23:51 UTC.

USD · US market · Before shipping and tax. Comparisons cover our tracked retailers. History uses available observations for the offers on this page; checks are periodic, not continuous. History includes up to 90 checks per retailer listing.

Technical & Horological Attributes

Case diameter
40 mm
Case material
Platinum
Bracelet
Platinum
Crystal
Scratch Resistant Sapphire
Clasp
Crownclasp
Water resistance
100 Meters - 330 Feet
Dial
Diamond
Functions
Date+Power Reserve+Hour, Minute, Second+Day
Case back
Solid
Crown
Screw down
Bezel
Fixed Set with Diamonds
Movement
Rolex Calibre 3255
Movement type
Automatic Self Winding

The WatchCurrent standard

Exact reference. Clear provenance.

Brand New Authentic Rolex Day-Date Diamond Dial Platinum Men's Watch Model 228396TBR. Platinum case with Platinum President Style watch band. Crownclasp clasp. Fixed Set with Diamonds bezel. Dial description: Silver tone Hands And Baguette-Cut Diamond hour markers with minute markers around the outer rim and the day of week at 12 o'clock position and the day of month at 3 o'clock position on an Iced Blue dial. Automatic - Chronometer movement. Powered by Rolex Calibre 3255 engine with 70 hours power reserve. Watch functions: Date, Power Reserve, Hour, Minute, Second, Day. Screw down crown. Scratch Resistant Sapphire crystal. Round case shape. Case size: 40mm. Solid case back. 100 Meters - 330 Feet water resistant. 5-year WatchMaxx warranty.

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